In partnership withPreview only
01Why apply
What you receive
Every entrant receives a personal report on their account. Up to six creators in each category become finalists, and every finalist is considered for The Muse of the Year.
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Two seats on the night
For you and a guest on Saturday 13 February, at a private venue in central London. Finalists never pay for their seats.
A posted invitation
Printed on cotton paper, sealed in wax and sent to your door in the first week of February.
Your personal report
For every entrant, on 30 November: what the jury and brands look for, applied to your own account. Yours to keep, finalist or not.
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In the room
Meet brand teams, press and the other finalists in lounges hosted by the brands, with introductions afterwards if you opt in.
Who is behind The MUSE Awards
Every entry is checked by hand, and the fee never buys a place on the shortlist.
Entries close at 23:59 UK time on Sunday 15 November
One night in February
02The evening
A seated awards evening for 250: finalists and their guests, brand teams and press, at a private venue in central London on Saturday 13 February.
Images show the mood we are planning. The address is shared with guests only.
- ArrivalDrinks and photographs at the press wall. Dress code: all white.
- Awards IGuests are seated for the first six awards.
- Awards IIFive awards, then The Muse of the Year.
- The loungesMeet the brands, press and other creators. Music until 00:30.
03How it works
Judged on the work
Ninety per cent of the score is the work itself. Every entry is checked by hand and judged against the same four published criteria.
Enter
Your email and your account, £20, then choose TikTok, Instagram or both, by 15 November. We place you in the right category.
One entry, £20Your report
Our team sends you a personal report on your account: what to sharpen before judging. Then you have until 17 January to put it into practice.
Included in the feeFinalists
Up to six per category, announced on Saturday 30 January.
Up to six in each- · Invitations posted
The evening
Two seats for every finalist at the awards evening in central London.
Two seats each
All times are UK time. Deadlines are fixed and will not be extended.
How entries are scored
- 40%Aesthetic
A recognisable eye: light, palette, styling.
- 30%Consistency
The look holds across months, not one post.
- 20%Originality
Work others reference rather than repeat.
- 10%Community
How people respond to your posts, not how many follow it.
The jury reviews the accounts you choose and everything you publish until 17 January. Every account is checked by hand for real engagement first.
How judging works, step by step · All ten categories in detail
04Apply
Apply with your profile
Your email and your main account are all we need to start. After payment you choose TikTok, Instagram or both, any time before 23:59 UK time on Sunday 15 November.
- 1Your entry, done
- 2Payment, done
- 3Your accounts
Your entry
Your entry is in
Now tell us which accounts the jury should review. You can also finish later from the link in your confirmation email, any time before 23:59 UK time on Sunday 15 November.
05Questions
Before you apply
Is this pay-to-win?
No. The fee pays for the review, not the result. Every entry is judged against the same four published criteria, and no fee, partner or follower count can buy a place on the shortlist. Finalists pay nothing further.
Do I need a large following?
No. Follower count is not a judging criterion. Ninety per cent of the score is aesthetic, consistency and originality; community, at ten per cent, looks at how people respond to your posts, not how many follow it. Accounts under 25,000 followers can also apply for Rising Muse.
Who judges?
A jury of five to seven people from the creator scene, brand marketing, photography and press, including at least one member with no link to us or our partners. Jurors step out of any category where they know an entrant. Their names are announced before judging begins.
How do I know it is genuine?
A fair question for a first edition. The rules, criteria and dates are published in full, deadlines are fixed, and if the ceremony does not go ahead every entry fee is refunded. Payments run through Stripe, and you receive a receipt and a reference for every entry. About us
Can I get a refund?
Yes. Withdraw within 14 days of applying, or at any time before entries close at 23:59 UK time on Sunday 15 November if that is later, and we refund you in full. Reply to your confirmation email to withdraw. If the ceremony is cancelled, every entry fee is refunded within 14 days, without you having to ask.
The MUSE Awards London · 2027
Apply with your profile
Entries close at 23:59 UK time on Sunday 15 November
Apply with your profile